Fashion photography must capture attention – and hold it. Fashion photographer Jeroen Bouman is convinced that the results improve when he and the fashion models get more creative space during the shoot.
“Nothing in this world changes faster than fashion, the great fashion designers prove that twice a year. But in beauty and fashion photography, clothing and accessories do not always have to get all the focus. The atmosphere and emotion are usually much more important than a perfect rendition of the clothes. It’s all about grabbing -and keeping- the viewers attention with an original idea. If you succeed at that, you’ve got a keeper.”
Photographer Jeroen Bouman does both commercial and editorial fashion shoots for magazines. His broad network of makeup artists and clothing stylists allows him to select the best specialists for each and any fashion or beauty production.